LAUNCH STRATEGY · 5 MINUTES
Videos that move
people to act.
Explain Interrate through video.
Bring people to the website. Measure what follows.
01 / THE DIRECTION
First, interest.
Then, scale.
Start with Kentucky homeowners who have received their renewal. Add auto when its own product journey is ready.
The customer journey
FOURSOLStrategy + video
Ideas, scripts, AI production and refinement from data.
INTERRATEProduct + distribution
Website, ad accounts, media budget, lead handling and reporting.
Who we reach and what we say+
“My renewal costs more”
Explain what changed in price and terms.
“What about my roof?”
Show why coverage wording matters.
“Not due yet”
Offer an agreed reminder.
02 / WHAT WE MAKE
Three jobs.
One content plan.
Each video explains one thing and leads to one action. Produced in English.
9:16▶
Catch attention
15–30 sec · Reels / Stories
A problem people recognize.16:9▶
Make it clear
45–60 sec · YouTube / website
What Interrate does and how to use it.4:5↗
Test the message
New opening hooks + adaptations
Change one element. Compare outcomes.Insurance brand references
Real published videos to inform creative tests. Their sales and ad returns are not disclosed.
12 ideas for Interrate — open the scripts+
The promise in the video.
The same action on site.
While uploads are closed, offer early access. When the product is ready, offer a renewal check.
↗First fix: an accurate button“Upload your renewal” → “Join early access”
Audit · Oct 15, 2026
Website findings: 5 points and screenshots+
Promise: upload a document
Next screen: waitlist
↗OUR CONCEPTA clearer
renewal.
Two motion styles.
One clear journey.
04 / HOW WE IMPROVE
Find the signal.
Improve the next test.
Reports show where people drop off: in the video, on the website or after an inquiry.
Ads
Site eventsCRMInquiry status
→↗Decision
Requires approved client data. Without partner reporting, we cannot establish sales outcomes.
The first 90 days
After approval and readiness05 / CHOOSE THE PACEUSD
Your product.
Our content.
Larger packages bring more ideas and more frequent performance reviews.
Scope of work Full scope, revisions & responsibilities+
06 / GET STARTED
Three things.
Then we build the test.
01Agree on the package
Content scope and a separate media budget.
02Confirm the product
A working website journey and approved advertising claims.
03Assign the owners
Who approves content, runs the ads and shares reports.